Privacy Notice

Brainloop AG (“Brainloop”) and all its subsidiary and affiliated companies take data security very seriously and make every effort to protect your privacy as a user of the Brainloop website.

We have thus prepared this following Privacy Notice explaining how we handle your personal data. Brainloop reserve the right to adjust the content of this Privacy Notice from time to time and thus recommend that you review it regularly.

Some parts of the Brainloop website (e.g. help section) use less data than described in this Privacy Notice.

1. General Information

Brainloop is committed to observing applicable legal requirements concerning privacy.
We process and use your personal data only upon your consent or when such processing and use is provided for by law. Only such data is processed or used that is necessary to carry out our services and to use the website, or such data that you voluntarily provide to us.

2. Personal Data 

Personal data, which is sometimes referred to as personally identifiable information, means any information concerning the personal or material circumstances of an identified or identifiable individual (“Data”). This includes information such as name, address, email address, and telephone number.

3. Processing Use of your personal data 

3.1 We collect, process, and use the Data that you have provided to us, such as through information surveys or by registering for our services, for the following purposes:

  • Registration: For your test access to our services (e.g. your email address and name);
  • Contacting you: To reply to your inquiries (e.g. your email address and name);
  • Providing our services: For administrative and handling purposes when our services are utilized (e.g. your email address and name);
  • Marketing: We will send you information about our products and services in so far as you have consented or not objected to the use of your Data for this purpose (further information on marketing and your ability to opt out is provided below in sections 8 and 9);
  • Personalizing our offerings: We store cookies on your computer in order to configure our services optimally. Further information on the use of cookies is provided below in section 5.

3.2 In addition, upon your visit to our website we collect technical data such as the IP (Internet Protocol) address of the accessing end device, the Internet browser and operating system used, information about the website that led you to us, the date and duration of your visit, and the web pages and files accessed at our site. This data is automatically collected and saved for seven days as a precaution against misuse.

4. Transmission of Personal Data 

4.1 Brainloop observes a high level of security when transmitting your Data. We transfer your Data only to partner companies and service providers who have been carefully selected and are contractually bound by the relevant legal requirements regarding data protection. In addition, Data is only transferred to the extent that is necessary to provide the services offered, that you have given your consent, or that is required or permissible by law. Your Data will neither be sold to third parties nor otherwise marketed. The transmission of Data to state agencies or authorities will take place only as required by law.

4.2 Brainloop transmits your Data to Brainloop’s affiliated companies in order to process your requests and to carry out the services offered on the website. This is particularly necessary when inquiries are made from other countries regarding Brainloop’s products and services. In addition, we save your Data in a central customer database for accounting and invoicing purposes.

4.3 Brainloop saves and uses Data entered by the user on the website (e.g. first name, last name, email address) on the systems of the company Sàrl, Route de la Longeraie 9, 1110 Morges, Switzerland (hereinafter “Salesforce”) for the purpose of customer relationship management. Salesforce is Brainloop’s data processor and acts exclusively in accordance with Brainloop’s instructions. Brainloop has concluded appropriate contractual agreements with Salesforce in order to comply with the applicable legal requirements.

5. Cookies

5.1 Brainloop uses cookies in order to make your visit to the website as pleasant as possible and enable you to utilize all of its functions. A cookie is a text file that is temporarily saved on your computer when you visit the website. Brainloop primarily uses session cookies that expire when your visit to the website ends. In addition, a so-called permanent cookie indicating your language choice is saved for six months. With these cookies Brainloop only saves a random session number and a random serial number for your visit.

In particular, Brainloop uses the following cookies on the website:

  • brainloop_contact: This cookie saves information on your visit of the website. It allows users to be recognized on the website and use all of its functionalities. The cookie is necessary to properly display and use the website. It expires when your visit to the website ends.
  • fe_typo_user: This cookie is necessary to use the login and support functionality of the website. It expires when your visit to the website ends.
  • selected_language:This cookie saves your chosen language for the website. It expires after six months.

5.2  This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics utilizes “cookies” to enable analysis of the use of our website. Information created by the cookie about your visit to this website is generally transmitted to a Google server in the USA and stored there. Your IP address, however, is first abbreviated by Google within member states of the European Union or other countries party to the Agreement on the European Economic Area. Google Analytics adds the code “anonymizeIp” for this purpose in order to ensure that IP addresses are recorded anonymously (so-called IP masking). In exceptional cases, the complete IP address is transmitted to a Google server in the USA and only then abbreviated. Google will use this information on behalf of Brainloop AG to evaluate your visit to this website, prepare reports about visitor activity there, and provide further services to Brainloop in connection with the use of this website and the internet. The IP address conveyed from your browser to Google in the context of Google Analytics is not combined with other data of Google. You can prevent cookies from being saved by selecting the appropriate settings in your browser software. You can also prevent the transmission of the data about your website visit generated by the cookie (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available here: You can also prevent Google Analytics from recording data by clicking this link:

In this case an opt-out cookie will be set that will prevent the collection of your data when visiting this website in the future. Further information is available at and at We also use Google Analytics to evaluate data from the double-click cookie for statistical purposes. If you do not wish this, you can deactivate it using Google ads personalization (

Further information is available at and at
We also use Google Analytics to evaluate data from the double-click cookie for statistical purposes. If you do not wish this, you can deactivate it using Google ads personalization (

5.3 Our website utilizes the remarketing function of Google Inc. (“Google”). This function allows us to address visitors to our website with specific advertising by displaying ads that are personalized and based on their interests when they visit other websites in the Google Display Network.
Google also uses cookies to conduct the analysis of website use that forms the basis for creating the interest-based advertisements. Google saves a small file with a sequence of numbers in the browsers of visitors to the website. This retargeting tag is used to create a direct connection between your browser and a Google server, and the website visits as well as anonymized data about website use are collected. This allows the computer you use to be added to a target audience list for retargeting.

No personal data of website visitors is saved, so that no connection back to specific individuals is possible. If you later visit another website in the Google Display Network, you will be shown Brainloop banners or test advertisements that very likely concern product and information areas you previously looked up.
You can permanently disable the use of cookies by Google by following this link and downloading and installing the plug-in there: Alternatively, you can disable the use of cookies by third parties by visiting and implementing the further opt-out information you find there.

More information on Google remarketing as well as Google’s privacy policy is available at

5.4 We use the marketing automation software HubSpot on our website. HubSpot uses a cookie that it places on the user’s computer to collect data.
It collects the following data: information about the computer you are using, your visit to our website, especially your IP address, your location, your browser, the referral source and the duration of your visit to our website. This information is stored on one of HubSpot’s servers.
When you register for one of our offers using a web-based form, your contact information – including your name, email address, company name, address and phone number are collected and saved. We only use this data for statistical analyses in order to ensure the trouble-free operation of our offering and to optimise it on an ongoing basis. We also use the data to optimise our marketing activities. We hereby confirm that your data is only stored in HubSpot databases and not passed on to third parties. The personal information we process includes information about you that is freely available on the internet and that HubSpot also stores. We reserve the right to use the information to contact visitors to our website by mail or phone, assuming they have provided their contact details for this purpose, to enable us to find out which of our company’s services they are interested in.
HubSpot is a software company based in the USA with a subsidiary in Ireland. Contact: HubSpot, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland. Phone: +353 1 518 7500. HubSpot complies with the TRUSTe Privacy Seal standard. Brainloop and HubSpot have signed an agreement that comprises the standard EU contractual clauses in order to regulate data transmission. Further information about HubSpot and its privacy protection is available at If you do not want the information about your visit to be used, please do not hesitate to contact us (see section 9 for contact details).

5.5 Should you not wish cookies to be created, you may use your browser settings to view and delete saved cookies as well as control the use of cookies in general. Please see the help menu of your browser or its manufacturer for further information. It is possible that important parts of the Brainloop website and the services offered there will no longer function properly if cookies are not permitted.

6. Social Plugins

Brainloop offers social plugins from various social networks (e.g. Xing, LinkedIn, Twitter, etc.) on its website. In order to protect your privacy, we use a technical solution for the integration of the plugins that prevents the automatic transmission of data (e.g. IP-address) to the relevant social network by simply opening our website. With this solution, the plugins are not activated until you click on the plugins themselves. By clicking on the plugins, your browser retrieves the plugin from the servers of the relevant social network and displays it as part of the Brainloop website. During this process, information (e.g. your IP-address) is transmitted to the relevant social network.
By clicking on the social plugin, the relevant social network receives information about your visit to the website. If you are simultaneously logged into that social network, it might consolidate your pro-file data with the information regarding your visit of the Brainloop website. For further information on how your data is used by the social network, please contact the relevant social network and/or check the privacy notice on their website.

7. Response to “Do Not Track” Signals / Third Party Tracking

7.1 Brainloop will attempt to respond to other websites’ “Do Not Track” signals or similar mechanisms providing consumers with the ability to exercise choice about online tracking of personal data.  Brainloop is not aware of any third parties other than stated herein that are or may be conducting tracking of personal data on Brainloop’s website.

8. Use of Data for Marketing Purposes / Consent

8.1 We use your Data (e.g. first name, last name, email address) to send you information on Brainloop’s products and services if you have expressly requested it (e.g. in the contact form) or if you have subscribed to the Brainloop Newsletter. You may revoke your statement of consent to us at any time with effect for the future according to section 9 of this Privacy Notice. If you have subscribed to the Brainloop Newsletter, you may also cancel it using the link contained therein.

8.2  In addition, we may use your Data to the extent permitted by law for sending you information on our products and services through the post, for example. You may object to this use of your Data at any time with prospective effect according to section 9 of this Privacy Notice.

9. Right of Revocation / Objection 

You may prospectively revoke a prior statement of consent at any time and/or object to the future use of your Data for marketing purposes. In order to assert a revocation or objection, you may send a simple message to the following address without other cost to you than the cost of transmission according to the basic rate:

10. Access, Rectification, Deletion 

You have the right at any time to receive information free of charge regarding your Data saved by Brainloop. Should your Data be incorrectly or wrongfully saved by us, we will gladly correct, block, or delete it. Please inform us of any changes to your Data without delay.

Please direct any requests for information, questions, complaints or suggestions to:

Brainloop AG

Franziskanerstr. 14

81669 Munich
Tel.: +49 (0)89 444 699 0
© Brainloop AG; Version 4.1, July 2015